A Cowboy’s Faith: Service is helping others – Osage County Online | Osage County News

A Cowboy’s Faith: Service is helping others

A Cowboy's Faith: Click to read more from Frank J. Buchman.“It’s always best to help others in every way possible.”

That’s regardless whether they seek it, want it, realize they’re being helped or even think it’s unneeded.

Worst of all is when a service offering help, a reminder or a suggestion becomes offensive.

One is reminded: “It’s wrong if you don’t, it’s wrong if you do.”

In the sales profession that’s hit home numerous times through the decades.

Selling is helping. Whether that’s guiding one in the correct selection, finding exactly what is desired or giving advice to increase sales.

Service is the most important ingredient of selling anything. When all is said and done, that’s way more important than the price or the profit.

Many, sadly maybe most, don’t understand it and are out strictly out for the almighty buck. Apparently, that’s why when heartfelt service is given a buyer doesn’t understand the true meaning.

More than a quarter of a century ago, one customer became the best of friends. Every Friday morning, several hours were spent jointly developing advertising campaigns.

It was a work of enjoyment for both and increased that major business’ sales. There was always congeniality attempting to find better, more efficient methods to promote for higher returns.

Then, their management changed and all of the close service work with the previous most professional advertising coordinator went out the door.

Service on this end never altered, likely even expanded if possible, but the new people in charge became offended.

Evidently, they thought somebody was telling them how to do their job rather than helping, serving to expand their patronage.

Plain and simply the new managers just didn’t get it. Perhaps there was need for power; new way in old way out; a feeling change would be more effective.

Certainly, they didn’t understand when one helps, does every service possible above and beyond, it’s for the good of all involved. Why wouldn’t one want to do the very best conceivable for a longtime patron, great customer and true business friend?

New managers got their way and before long were doing no advertising.

Another similar situation has arisen while dedicated efforts to serve have never wavered.

With few exceptions, customers want and appreciate service. What goes around comes around.

Reminded of Job 19:17: “All dealings with people were good and fair to everyone.”

030615-franksmug2Frank J. Buchman is a lifelong rancher from Alta Vista, a lifetime newspaper writer, syndicated national ag writer and a radio marketing consultant. He writes a weekly column to share A Cowboy’s Faith.

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