“The Cowboy’s Kind” of horses and bulls.
When breeding, raising, and selling a couple dozen Quarter Horses annually, they were advertised as “The Cowboy’s Kind.”
That description became symbolic of the ranch offering increasing the appeal to certain buyers. There are different opinions of what “The Cowboy’s Kind” means.
Original intention was that the horses were the kind working cowboys would want to use in ranching operations.
This contrasts with horses that were strictly show horses looking pretty when in horseshows. Not that the horses weren’t nice looking, but they were specifically for working cowboys.
That doesn’t mean only cowboys could ride the horses because they had all-around ability. The horses worked well for racetrack, barrel racing, pleasure classes, trail riding, parades, and as family horses.
Still, there’s something about calling a horse “The Cowboy’s Kind” that made them appealing to diverse clientele. For some reason, many people seem to have an inner often denied desire to be a “cowboy.”
But there is a wide variation in people’s definition of who a cowboy really is. Dan Webster lists different meanings for cowboy: 1. One who tends cattle on horseback. 2. One having recklessness, aggressiveness, independence. 3. A person operating in an uncontrolled, unregulated manner.
So, a lot of people actually have the desire to be somewhat reckless, aggressive, uncontrolled at certain times. They appeal to “The Cowboy’s Kind.”